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Working in LEGO’s Global Social Studio and Always On Content Group to produce campaign, always-on and real-time reactive content for their hugely popular social channels. LEGO is the most reputable brand in the world and I was challenged to elevate not only their social output through designing assets first-hand, but to also set creative direction for global social channels. This meant creating and presenting a series of playbooks to set the standards for visuals and best practice for LEGO’s social output, as well as guidance for some of their biggest ever campaigns and product launches.
- Creative direction
- Project management
- Campaign content
- Always-on and real-time reactive assets
- Art direction
- Social strategy
- Motion graphics
- Video editing
Working in LEGO’s Global Social Studio and Always On Content Group to produce campaign, always-on and real-time reactive content for their hugely popular social channels. LEGO is the most reputable brand in the world and I was challenged to elevate not only their social output through designing assets first-hand, but to also set creative direction for global social channels. This meant creating and presenting a series of playbooks to set the standards for visuals and best practice for LEGO’s social output, as well as guidance for some of their biggest ever campaigns and product launches.
